6 things you need to know before investing in stocks

Published: 09th Aug 2024

By: Value Research

#1 Understand the business

Stay in your comfort zone. Invest only in businesses where you have in-depth knowledge about the products, clientele, customers, manufacturing processes, costs involved, etc.

#2 Understand the industry

Every industry is unique. Make sure you know the various cycles in the industry, whether it is a highly cyclical industry, the major players and competitors, etc. Invest only when you are comfortable with the inherent risks of the industry.

#3 Dive into the financials

If you are not well-versed in reading financial statements, it's better to hit pause now. If you know how to crunch the numbers, start off with some basic quality checks. Next, conduct a thorough financial analysis. Keep a keen eye on certain ratios such as asset turnover ratio, return on equity (ROE), return on capital employed (ROCE), etc.

#5 Find out how the business will grow

There can be no price appreciation without growth. So, ensure that you are investing in a company with a clear growth roadmap. Also, check how it will fund its growth strategies. Invest only in companies aiming for profitable growth.

#6 Check if the valuations are fair

Investing at unjust valuations can turn a good company into a bad investment. Now, this can be tricky as there are several valuation techniques, each with its own pros and cons. Combine various techniques and adopt a holistic approach.

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