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Unrated

Sundaram Rural and Consumption Fund - Direct Plan


1 Lakh

Investment Grown to
₹ 1.34 Lakh

₹ 10000

Monthly SIP Grown to
₹ 3.96 Lakh

Analyst's Choice?

Suitability:

This is a fund that invests mainly in the shares of consumer-facing companies.

We believe that investors should avoid funds that have a narrowly defined investment mandate such as this one. Instead, they should invest in multi cap funds which provide complete freedom to the fund management team to invest in companies from which it expects maximum gains.

But if you do invest, you must do so only through the SIP route. Click here to read a primer on SIP investing.

Warning: Do not invest in this, or any other consumption-themed fund, if you need to redeem your investment in less than five years.

Taxability of earnings:

Capital gains

  • If the mutual fund units are sold after 1 year from the date of investment, gains upto Rs 1 lakh in a financial year are exempt from tax. Gains over Rs 1 lakh are taxed at the rate of 10%.
  • If the mutual fund units are sold within 1 year from the date of investment, entire amount of gain is taxed at the rate of 15%.
  • No tax is to be paid as long as you continue to hold the units.

Dividends

  • Dividends paid by the mutual fund scheme are taxed at the rate of 10% (effectively 11.648%, including surcharge and cess). This is known as Dividend Distribution Tax (DDT). Though the investor does not pay this tax directly, it is deducted from the dividend income before passing on to the investor.

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(₹)
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Trailing Returns (%)

YTD 1-Day 1-W 1-M 3-M 6-M 1-Y 3-Y 5-Y 7-Y 10-Y
Fund 4.75 0.41 3.47 5.81 7.71 10.99 9.57 10.31 11.80 15.25 --
S&P BSE 500 TRI 2.52 0.09 1.44 2.95 7.83 6.83 11.85 13.32 9.18 12.49 --
Equity: Thematic-Consumption 3.73 0.53 2.98 4.99 6.37 12.55 12.43 15.39 11.02 14.66 --
Rank within category 2 6 4 2 4 10 7 7 4 4 --
Number of funds in category 11 11 11 11 11 11 10 8 7 7 0

As on 17-Jan-2020

Best & Worst Performance

Best (Period) Worst (Period)
Week -- ( - ) -- ( - )
Month 18.06 (07-May-2014 - 06-Jun-2014) -14.89 (07-Sep-2018 - 09-Oct-2018)
Quarter 25.33 (29-Feb-2016 - 30-May-2016) -15.95 (29-May-2013 - 28-Aug-2013)
Year 65.26 (03-Sep-2013 - 03-Sep-2014) -13.81 (21-Aug-2018 - 22-Aug-2019)

Risk Measures (%)

Mean Std Dev Sharpe Sortino Beta Alpha
Fund 10.95 14.63 0.36 0.51 0.95 -5.10
S&P BSE 500 TRI 13.80 13.09 0.92 -- -- --
Equity: Thematic-Consumption 14.65 14.43 0.62 0.91 0.86 -0.49
Rank within category 7 6 7 8 8 8
Number of funds in category 9 9 9 9 9 9

The Risk Measures have been calculated using calendar month returns for the last three years.

As on 31-Dec-2019

Asset Allocation (%)

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Concentration & Valuation

Number of Stocks 51
Top 10 Stocks (%) 35.59
Top 5 Stocks (%) 20.01
Top 3 Sectors (%) 68.64
Portfolio P/B Ratio 3.66
Portfolio P/E Ratio 29.96

Portfolio Aggregates

Fund Category
Average Mkt Cap (Rs Cr) 33,282 61,964
Giant (%) 23.35 35.70
Large (%) 17.80 21.92
Mid (%) 45.82 32.08
Small (%) 12.98 10.82
Tiny (%) 0.05 1.16

Value Research Fund Style

Sector Allocation vis-à-vis Category

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Top Holdings

Company Sector P/E 3Y High 3Y Low % Assets
down Hindustan Unilever FMCG 67.81 5.80 2.30 5.40
equal Tata Global Beverages FMCG 62.72 4.39 0.00 4.39
down City Union Bank Financial 24.00 3.58 0.00 3.58
down Asian Paints Chemicals 68.53 3.37 1.45 3.37
down Varun Beverages FMCG 48.14 3.26 0.89 3.26
equal HDFC Bank Financial 26.16 3.18 0.00 3.18
down SBI Life Insurance Company Financial 80.15 3.17 0.00 3.17
equal ICICI Bank Financial 67.36 3.17 0.00 3.17
equal Crompton Greaves Consumer Electricals Cons Durable 35.27 3.11 0.00 3.07
down Bata India FMCG 63.39 3.00 0.00 3.00
equal Mahindra & Mahindra Automobile 12.93 5.44 2.85 2.99
equal The Ramco Cements Construction 30.77 2.73 0.00 2.69
down CreditAccess Grameen Financial 29.85 2.74 0.00 2.61
equal ICICI Lombard General Insurance Financial 54.02 2.55 0.00 2.55
down P&G Hygiene & Health Care FMCG 89.25 2.54 1.31 2.54
equal Tata Chemicals Chemicals 15.53 2.52 0.98 2.52
down ITC FMCG 21.41 5.65 2.43 2.43
down Ujjivan Financial Services Financial 120.23 2.32 0.00 2.13
equal V-Guard Industries Cons Durable 48.54 2.20 1.38 2.06
equal TTK Prestige Cons Durable 39.13 2.41 0.00 2.04
down Nestle India FMCG 80.87 2.31 1.18 1.96
down Aditya Birla Fashion and Retail Services 59.27 1.95 0.00 1.95
equal Grasim Industries Construction 11.72 2.22 0.00 1.86
down Whirlpool Cons Durable 65.82 1.79 0.28 1.79
equal Dabur India FMCG 57.14 2.26 0.83 1.76

up down equal Indicates an increase or decrease or no change in holding since last portfolio
new Indicates a new holding since last portfolio

As on 31-Dec-2019

Fund Manager

— S Krishnakumar since 01-Jan-2016

Education: Mr. Kumar is a B. Tech from National Institute of Technology Trichy, and MBA from LIBA Chennai.

Experience: Prior to joining Sundaram BNP Paribas Mutual Fund he has worked with Anush Shares & Securities.

Interviews:

Funds Managed:


0.41%

Change from previous, NAV as on 17-Jan-2020

Growth: ₹ 46.3088

Dividend: ₹ 19.5389


Investment Strategy

The Scheme seeks to generate returns by investing predominantly in equity / equity-related instruments of companies engaged in rural and/or consumption business.

Investment Details

Minimum Investment (₹) 100
Minimum Addl Investment (₹) 100
Minimum SIP Investment (₹) 100
Minimum No of Cheques 20
Minimum Withdrawal (₹) 100
Minimum Balance (₹) 1
Exit Load 1% for redemption within 365 days

Basic Details

Fund House: Sundaram Mutual Fund
Launch Date: 01-Jan-2013
Return Since Launch: 14.86%
Benchmark: NIFTY 500 TRI
Riskometer: High
Type: Open-ended
Assets: ₹ 1,958 Cr (As on 31-Dec-2019)
Expense: 1.41% (As on 31-Dec-2019)
Risk Grade: --
Return Grade: --
Turnover: --

Most Recent Dividends

Plan Record Date Dividend (₹ / Unit)  
Dividend12-Dec-20190.2745

 27-Aug-20190.2568
 21-May-20190.4427
 12-Feb-20190.4427
 13-Nov-20180.4427
 09-Aug-20180.4427
 28-May-20180.4427
 26-Mar-20181.5000
 08-Mar-20180.5000
 09-Nov-20170.5000
 09-Aug-20170.5000
 04-May-20170.5000
 15-Feb-20170.5000
 24-Nov-20162.0000
 05-Aug-20160.5000
 02-May-20141.0000

Contact Information

AMC: Sundaram Asset Management Company Ltd

Address: Sundaram Towers, 2nd Floor, 46, Whites Road, Royapettah Chennai - 600014

Phone: 1860-425-7237

Email: [email protected]

Website: www.sundarammutual.com

Registrar & Transfer Agent: KFin Technologies Pvt Ltd.

Address: Karvy House, No. 46, 8-2-609/K, Avenue 4, Street No.1 Banjara Hills, Hyderabad - 500034

Phone: 040-23312454

Email: [email protected]

Website: www.karvymfs.com

Upcoming Video

Value Investing

Evaluating a company's financial health from the Cash Flow Statement

dateSaturday, 25-Jan-2020
time12:30 PM - 01:00 PM