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Unrated

Sundaram Rural and Consumption Fund - Direct Plan


1 Lakh

Investment Grown to
₹ 1.40 Lakh

₹ 10000

Monthly SIP Grown to
₹ 5.03 Lakh

Suitability:

This is a fund that invests mainly in the shares of consumer-facing companies.

We believe that investors should avoid funds that have a narrowly defined investment mandate such as this one. Instead, they should invest in multi-cap funds which provide complete freedom to the fund management team to invest in companies from which it expects maximum gains.

But if you do invest, you must do so only through the SIP route. Click here to read a primer on SIP investing.

Warning: Do not invest in this, or any other consumption-themed fund, if you need to redeem your investment in less than five years.

Taxability of earnings:

Capital gains

  • If the mutual fund units are sold after 1 year from the date of investment, gains upto Rs 1 lakh in a financial year are exempt from tax. Gains over Rs 1 lakh are taxed at the rate of 10%.
  • If the mutual fund units are sold within 1 year from the date of investment, entire amount of gain is taxed at the rate of 15%.
  • No tax is to be paid as long as you continue to hold the units.

Dividends

  • Dividends are added to the income of the investors and taxed according to their respective tax slabs. Further, if an investor's dividend income exceeds Rs. 5,000 in a financial year, the fund house also deducts a TDS of 10% before distributing the dividend.

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(₹)
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Trailing Returns (%)

YTD 1-Day 1-W 1-M 3-M 6-M 1-Y 3-Y 5-Y 7-Y 10-Y
Fund 21.46 -0.77 -0.27 6.35 8.79 18.05 40.90 11.78 12.13 14.99 --
S&P BSE 500 TRI 31.83 -0.51 1.28 6.48 12.20 22.73 58.98 17.25 16.47 14.30 --
Equity: Thematic-Consumption 31.21 -0.31 0.97 7.11 12.76 25.02 54.06 18.20 16.59 15.99 --
Rank within category 11 10 11 9 10 10 10 9 8 5 --
Number of funds in category 11 11 11 11 11 11 11 9 8 7 0

As on 17-Sep-2021

Peer Comparison

Fund name Rating Launch Date 1-Year Return 3-Year Return 5-Year Return Expense Ratio Assets (Cr)
Sundaram Rural and Consumption Fund - Direct Plan
Unrated
Jan-13 40.90 11.78 12.13 1.48 1,312
Aditya Birla Sun Life India GenNext Fund - Direct Plan  | Invest Online
Unrated
Jan-13 59.89 20.54 17.72 1.05 2,417
Mirae Asset Great Consumer Fund - Direct Plan  | Invest Online
Unrated
Jan-13 54.22 18.87 19.60 0.57 1,488
Tata India Consumer Fund - Direct Plan  | Invest Online
Unrated
Dec-15 47.71 15.05 20.24 0.90 1,304
BNP Paribas India Consumption Fund - Direct Plan
Unrated
Sep-18 52.13 27.27 -- 0.75 839

Best & Worst Performance

Best Performance Worst Performance
Return (%) Period Return (%) Period
Week 8.91 01-Apr-2020 - 09-Apr-2020 -19.62 16-Mar-2020 - 23-Mar-2020
Month 18.32 23-Mar-2020 - 22-Apr-2020 -35.71 20-Feb-2020 - 23-Mar-2020
Quarter 28.81 24-Mar-2020 - 23-Jun-2020 -30.90 23-Dec-2019 - 23-Mar-2020
Year 72.48 23-Mar-2020 - 23-Mar-2021 -28.85 22-Mar-2019 - 23-Mar-2020

Risk Measures (%)

Mean Std Dev Sharpe Sortino Beta Alpha
Fund 11.51 22.60 0.33 0.33 0.85 1.32
S&P BSE 500 TRI 16.64 22.81 0.55 0.63 -- --
Equity: Thematic-Consumption 16.70 21.44 0.59 0.67 0.78 7.00
Rank within category 9 7 9 9 8 9
Number of funds in category 9 9 9 9 9 9

The Risk Measures have been calculated using calendar month returns for the last three years.

As on 31-Aug-2021

Asset Allocation (%)

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Concentration & Valuation

Number of Stocks 39
Top 10 Stocks (%) 53.93
Top 5 Stocks (%) 31.00
Top 3 Sectors (%) 63.49
Portfolio P/B Ratio 5.80
Portfolio P/E Ratio 43.54

Portfolio Aggregates

Fund Category
Average Mkt Cap (Rs Cr) 72,382 85,766
Giant (%) 35.10 38.41
Large (%) 17.85 23.71
Mid (%) 37.03 27.22
Small (%) 10.02 12.11
Tiny (%) -- 1.80

Value Research Fund Style

Sector Allocation vis-à-vis Category

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Top Holdings

Company Sector P/E 3Y High 3Y Low % Assets
down Hindustan Unilever FMCG 78.02 9.18 4.16 6.96
down Varun Beverages FMCG 67.15 6.26 1.59 6.26
down Asian Paints Chemicals 90.90 6.22 2.28 6.22
equal Tata Consumer Products FMCG 112.74 8.69 1.99 5.93
down ICICI Bank Financial 24.94 5.62 0.00 5.62
down HDFC Bank Financial 26.70 5.45 0.00 5.42
down Crompton Greaves Consumer Electricals Consumer Durable 47.98 5.60 1.03 5.05
equal The Ramco Cements Construction 28.53 5.03 1.73 4.61
down Mahindra & Mahindra Automobile 40.16 5.63 2.19 4.02
down SBI Life Insurance Company Insurance 93.05 3.82 1.20 3.82
down Voltas Consumer Durable 73.33 4.30 0.00 3.53
equal ITC FMCG 20.44 5.65 1.74 2.74
up Page Industries Textiles 94.28 2.71 0.00 2.71
equal TTK Prestige Consumer Durable 48.23 2.92 1.76 2.69
down Coromandel International Chemicals 16.72 3.29 0.84 2.66
equal Bajaj Finance Financial 100.52 2.52 0.00 2.52
down Maruti Suzuki India Automobile 41.27 2.37 1.19 2.24
down P&G Hygiene & Health Care FMCG 69.34 3.23 1.49 2.12
equal United Spirits FMCG 79.16 2.21 0.00 1.85
down Heritage Foods FMCG 26.57 2.22 1.17 1.78
down Greenlam Industries FMCG 34.31 1.92 1.14 1.76
equal Titan Company Consumer Durable 144.85 1.64 0.00 1.64
down Whirlpool Consumer Durable 78.80 2.32 0.59 1.62
down Aditya Birla Fashion and Retail Services -- 2.26 1.07 1.59
down Nestle India FMCG 87.99 3.08 1.43 1.48

up down equal Indicates an increase or decrease or no change in holding since last portfolio
new Indicates a new holding since last portfolio

As on 31-Aug-2021

Fund Manager

— Rohit Seksaria since 23-Jul-2020

Education: Mr. Seksaria is CS, CA & has done MBA from IIM Ahmedabad

Experience: Prior to joining Sundaram Mutual Fund he has worked with Progress Capital/Asia Capital & Advisor Pte Ltd., Matchpoint Investment Management and Progress Capital Pte Ltd.

Funds Managed:


-0.77%

Change from previous, NAV as on 17-Sep-2021

Growth: ₹ 61.4355

IDCW: ₹ 23.6626


Investment Strategy

The Scheme seeks to generate returns by investing predominantly in equity / equity-related instruments of companies engaged in rural and/or consumption business.

Investment Details

Minimum Investment (₹) 100
Minimum Addl Investment (₹) 100
Minimum SIP Investment (₹) 100
Minimum No of Cheques 6
Minimum Withdrawal (₹) 100
Minimum Balance (₹) 1
Lock-in Period Not Applicable
Exit Load For units in excess of 25% of the investment,1% will be charged for redemption within 365 days

Basic Details

Fund House: Sundaram Mutual Fund
Launch Date: 01-Jan-2013
Return Since Launch: 15.54%
Benchmark: NIFTY India Consumption TRI
Riskometer: Very High
Type: Open-ended
Assets: ₹ 1,312 Cr (As on 31-Aug-2021)
Expense: 1.48% (As on 31-Jul-2021)
Risk Grade: --
Return Grade: --
Turnover: 13.00%

Most Recent Dividends

Plan Record Date Dividend (₹ / Unit)  
IDCW28-Apr-20211.4630

 17-Mar-20200.2612
 12-Dec-20190.2745
 27-Aug-20190.2568
 21-May-20190.4427
 12-Feb-20190.4427
 13-Nov-20180.4427
 09-Aug-20180.4427
 28-May-20180.4427
 26-Mar-20181.5000
 08-Mar-20180.5000
 09-Nov-20170.5000
 09-Aug-20170.5000
 04-May-20170.5000
 15-Feb-20170.5000
 24-Nov-20162.0000
 05-Aug-20160.5000
 02-May-20141.0000

Contact Information

AMC: Sundaram Asset Management Company Ltd

Address: Sundaram Towers, 2nd Floor, 46, Whites Road, Royapettah Chennai - 600014

Phone: 1860-425-7237

Email: [email protected]

Website: http://www.sundarammutual.com

Registrar & Transfer Agent: KFin Technologies Pvt Ltd.

Address: 303, Vamsee Estates, Opp. Big Bazaar, Ameerpet, Hyderabad - 500016

Phone: 040-44857874

Email: [email protected]

Website: www.karvymfs.com

Upcoming Video

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DateThursday, 30-Sep-2021
Time04:00 PM - 04:30 PM